AIA formally launched its operations in Myanmar with an opening ceremony on January 18, marking its entry into what is considered the new frontier for insurance in Southeast Asia, insurancebusinessmag.com reported.
The launch event was dubbed ‘UN in Yangon’ and featured performances from top singers in Myanmar, including Esther Dawt Ching Sung, winner of Myanmar Idol.
According to AIA chief executive Ng Keng Hooi, the company is taking a fresh and creative approach in this new market using digital media. Like the rest of the region, Myanmar has a young population that is digitally savvy.
AIA has been present in Myanmar since 2013 through a representative office, and over the past six years has worked to educate the newly opened market about the benefits of insurance, the report said.