Football fans are being encouraged by beer company sponsor Heineken support the upcoming UEFA Champions League Trophy Tour, in what the company calls the world’s first fan-powered Trophy tour.
Heineken has created a “fan-powered tour” where fans are the ones deciding what to do with the Trophy through engaging online competitions, and they are also the ones handing over the Trophy in various events – offering a chance for some selected fans to actually meet their sporting heroes.
In Myanmar, the fan-powered aspect will have two key parts. First, fans can go on Facebook and contribute ideas on how they would celebrate with the Trophy when it reaches Yangon. These ideas will be judged based on how creative they are. One lucky winner will see his dream come true. Runners up will have multiple opportunities to be up close and personal with the Trophy.
Fans will need to move fast. From now until 10 March, football fans aged 18 and above can join the contest by liking and commenting on the Heineken Facebook page - http://www.facebook.com/heineken.
The second opportunity for fans to participate is a bar competition in Yangon. More than 20 of the best bars in the city are competing to host the Trophy in their premises. In order to win, the bars have to get their Facebook fans to contribute creative ideas on how to celebrate with the Trophy inside the bar. Again - from now until 10 March, football fans aged 18 and above can join the contest by checking their favorite bars’ Facebook pages and commenting.
“We aim to create a truly fan-powered, social experience so we are combining two of Myanmar’s favorites: Facebook and football. We are calling on all super football fans to fully express their passion and excitement for this once-in-a-lifetime experience,” according to the Heineken press release.