Carlesberg brewery group announced a lucky draw competition in Myanmar, where a winner, together with a friend, will have the chance of traveling to France to watch the UEFA Euro2016 Semi-Final and personally hand over the ‘Carlsberg Man of the Match’ trophy to the best player, one of the football stars at the event.
In a press release on April 8, the company said it hoped this would be an “ultimate dream come true for one lucky Myanmar fan with this once-in-a-lifetime opportunity.”
The winner will receive a VIP experience for two - including an all-expenses paid trip to attend UEFA Euro 2016 which is one of the biggest football events in the world and it will be held in France from 10th June to 10th July 2016. Carlsberg is the official sponsor and has been associated with the UEFA European Championship since 1988.
The event is expected to attract 2.5 million fans to the stadiums, including 1 million foreign visitors. The matches will be broadcast live in more than 230 territories around the world and around 7 billion viewers are expected to watch the UEFA EURO 2016 matches on TV.
A new competition format will see 24 teams taking part in the final tournament, instead of 16, which has been the case since 1996. There will be 51 matches - 20 more than in 2012.
Ashish Bista, Myanmar Carlsberg’s Commercial Director, explained, “In Myanmar there is now a lucky draw coupon with every purchase of Carlsberg beer. The promotion ends on the 15th of May to enable the winners to prepare for the trip. This is probably on one of the best prizes I’ve seen. The winner, together with a friend, not only win an all-expenses paid trip to France, but also they get to watch the Semi-Finals in Lyon and have the honor of awarding the best player the “Carlsberg Man of the Match Trophy” and, of course, enjoying exclusive Carlsberg hospitality”.
Football fans can participate in this competition wherever Carlsberg is available. Carlsberg draught can be found in select premium bars and restaurants, whereas Carlsberg Beer in bottles is available in bars and shops across Myanmar.